This is the only book in this genre that uses the unique concept of a Modern Career to guide people. It’s a practical ‘how to’ book, giving people the tools and motivation to create opportunities for themselves. People need to self-manage their career in order to keep working and this book is here to enable them to do so. Like rockets, careers can be unpredictable, require fine tuning, need maintenance and above all need someone to control their direction and speed. We have to be to be proactive, resilient and adaptable and manage our career.
Career Courage serves as a personal coach through the soul-searching and planning process ahead, whether you’re a college grad contemplating choices, a seasoned professional seeking new directions, or a stay-at-home mom preparing to reenter the workplace. Packed with exercises and stories of inspiring second acts, the book poses tough questions about motivation, confidence, character, risk tolerance, and more.
7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.
Whether your goal is to persuade one person―a husband, child, or boss―or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:
- Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don’t know why they do what they do.
- Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
- Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
- Transform your candidate, service, or product into the one people want by utilizing what psychologists call the “fundamental attribution error.”
Most people believe that the best way to motivate is with rewards like money–the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink in Drive. In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction–at work, at school, and at home–is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does-and how that affects every aspect of life. He examines the three elements of true motivation–autonomy, mastery, and purpose–and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
Following the success of Lean In and Why Women Should Rule the World, the authors of the bestselling Womenomics provide an informative and practical guide to understanding the importance of confidence—and learning how to achieve it—for women of all ages and at all stages of their career.
Working women today are better educated and more well qualified than ever before. Yet men still predominate in the corporate world. In The Confidence Code, Claire Shipman and Katty Kay argue that the key reason is confidence.
Combining cutting-edge research in genetics, gender, behavior, and cognition—with examples from their own lives and those of other successful women in politics, media, and business—Kay and Shipman go beyond admonishing women to “lean in.” Instead, they offer the inspiration and practical advice women need to close the gap and achieve the careers they want and deserve.